In a season marked by nostalgia and sustainability, the fashion world is witnessing a resurgence of retro styles. Polka dots and tankinis, once staples of bygone eras, are back in the spotlight, captivating consumers with their timeless charm and practical appeal.
“Fashion trends repeat and specific generations mimic past trends… like the 90s had an adapted version of 60s mod styles, and now we are seeing the 90s be revived in the 2020s.” CFHS student, Reeya Rajagopal (28), said.
So why the comeback?
Industry insiders attribute the return of these classic designs to a desire for emotional connection and sustainability. Polka dots evoke a sense of elegance and femininity, reminiscent of icons like Marilyn Monroe. Tankinis, both versatile and comfortable, appeal to consumers who look for functional swimwear that appeals to their style. The fashion industry strategically uses nostalgia to create trends that emotionally resonate with consumers. By reviving retro styles, brands tap into memories of simpler times, encouraging sentimental purchases, fueling consumerism while promoting new versions of old designs.
“I think that we are seeing a resurgence of more of these conservative styles of dress like tankinis… Polka dots kind of reflect traditional values… linked to femininity and more traditional ideals of women.” CFHS student, Elsa Gavin (27), said.
These retro trends mirror broader societal shifts. Gen Z, in particular, has embraced vintage fashion as a form of self-expression and a rejection of fast fashion’s environmental impact, with practices like thrifting and upcycling making a huge comeback in recent years.
Platforms like Instagram and TikTok amplify vintage trends, making them accessible to global audiences. Influencers showcasing retrostyled drive engagement and inspire followers to adopt these looks.
“Fashion responds and reflects what is happening in the world, and a rise in more traditional and conservative styles of clothing reflects how we are regressing into more conservative and traditional ways in our society.” Reeya Rajagopal (28), said.
Fashion influencers play a pivotal role in reviving styles by showing ways to incorporate them into modern wardrobes. Their reach significantly shapes consumer preferences, often deciding what becomes popular.
Brands are responding to this recent rise by either modernizing retro designs or staying to to their original forms. Polka dot patterns, for example, are being reimagined in sleek black and white combos for contemporary appeal, while tankinis are being updated with flattering cuts suitable for everyone.
The resurgence of polka dots and tankinis in recent years is more than a fashion statement, but rather a reflection of changing consumer values. These retro styles, steeped in nostalgia, have successfully bridged the gap between past and present. Whether these styles will endure as staples or fade with the next wave of trends depends on the public, but one thing is certain- fashion’s ability to reinvent the past ensures that nostalgia will always have a place in shaping the future.
“Consumer behavior is running rampant and it kind of lacks authenticity because of how you can just keep on getting and getting and getting… you’re like oh I need to look like this, I need to do this this and this.” Says Elsa Gavin.
